I’ve been blogging for several years now. And people message me and ask me all the time about how to start a blog. It is such a daunting task. THE BEGINNING.
First of all, let me say a few things about blogging for income. A lot of people have ideas of grandeur about blogging and earning money. Yes, lots of people make income off of their blog. BUT.
BUT. BUT. BUT.
You must remember that media is a moving target. What makes money today may not make money in a year.
If you are curious about how bloggers make money, this article is a great resource. I’ve referenced it several times.
No matter what your motive is, if you want to start a blog I think you 100% should! It’s such a rewarding, fun hobby and the possibilities are endless. So here’s what you should do.
- Go to wordpress.com and get a free blog. WordPress.com and WordPress.org are two different avenues to blog through. WordPress.com offers blogs hosted by WordPress. They are free and great for beginners. WordPress.org is for self-hosted blogs. I always recommend people start with FREE wordpress.com blogs to see how they like it. If they have some success and gain a readership, I recommend they move on to WordPress.org where they have more flexibility and a monthly maintenance cost. Another good option for a blog is a Square website. This does cost but it is extremely user-friendly and customizable.
- Decide on a niche and style guide. What are you going to talk about on your blog? Lifestyle bloggers cover an array of daily topics: fashion, beauty, travel, motherhood. While other bloggers focus on a more narrow niche: wellness, cooking, organization. Also decide on the look and feel of your blog and make sure you keep that consistent across all of your social and your blog.
- Purchase your own domain. Come up with a clever name and visit Godaddy.com to purchase a URL. Having your own URL will cost about $15/year but it will give you a bit of legitimacy. You can then map your URL to your wordpress.com site and that’s super easy to do.
- Write. Write. Write. I recommend you write several blog posts before launching. Establish your voice. Keep your posts concise and around 600 words. Learn how to write good post titles. This takes a TON of practice.
- Create an editorial menu. Map out your blog posts for the next several months. Good bloggers post several times a month. Excellent bloggers post quality content 3x a week. They don’t do this on accident. They map out their posts weeks in advance and write every single day.
- Grow your social. Start focusing on your social media and think of it as another avenue to grow your audience. Treat all of your social like content. Your blog is your backbone and all of your social media posts are muscles that support that backbone. I have tons of interaction and traffic on my Instagram. That’s where the bulk of my blogging actually occurs these days, but I use my blog for longer posts, to share links, and content on a deeper level.
- Find a tribe. There are so many resources out there for bloggers. It wasn’t like this 7 years ago when I started. There are Facebook groups for bloggers in your area and in your niche. There are SO MANY websites and Instagram accounts that can give you advice on monetization, SEO, and social media.
- Learn how to take decent pictures. This was the hardest part for me. I can’t tell you enough the importance of images on your blog and social. If you don’t know how to take pictures, here’s an article with some great tips. I use the VSCO app to edit all of my photos.
- When you can’t take the photos, use free images. I love using Pixabay when I don’t have good images. There are tons of free photos you can download and use.
- Work on increasing your traffic. What good is a blog if no one reads it? Writing content that offers real value to your readers is important. What are you sharing with friends? Why do you visit the blogs you love? More than likely it’s because that blogger is giving you the information you NEED. What information do your readers need? How can you deliver that? Every good blog starts with quality content. Once you have that down, focus on growing your social to get the word out. Don’t underestimate the power of Pinterest and start building your email list.
Want to learn more? Ask your questions below!